 PRESS RELEASE - 2008RPCC Becomes the Reusable Packaging AssociationReusable Packaging Association, May 5, 2008 - Effective immediately, the Reusable Pallet & Container Coalition (RPCC) will become the Reusable Packaging Association (RPA). This transition is reflective of the organization’s focus on promoting reusable packaging as the preferred solution for moving, storing, and handling product throughout the entire supply chain. The RPA is committed to educating the marketplace on the environmental, economic, and social value that reusable packaging adds at every point of the supply chain. The announcement was made at the Food Marketing Institute trade show in Las Vegas. “The name change is indicative of our focus on the value and expansion of reusable packaging systems, rather than specific products, like pallets and containers,” explained Fred Heptinstall, RPA President, and President of IFCO RPC Management Services. “The newly launched Reusable Packaging Association will be even more aggressive in promoting the economic and environmental benefits of reusable packaging systems across supply chains in all industries. We will also continue to drive positive change and provide strong leadership in the growing reusable packaging industry.” During nearly a decade of existence, the association has grown significantly to include collaboration among all supply chain partners, including distributors, retailers, educators, policymakers, and others with a commitment to the value and message of re-use. The association commissions research projects, conducts studies, publishes guidelines, and hosts industry events to educate the marketplace about the benefits of reusable packaging. Moving forward, the RPA will leverage its collective voice of industry leading knowledge to advance the adoption of reusable packaging by clearly demonstrating supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries. The name change and sharpened competitive focus is the result of an in-depth, strategic planning effort conducted by the RPA with the support of a strategic planning consultant. Click Here for Source Close Window |